Tate & Lyle, Golden Syrup
I have worked on a variety of projects for Tate & Lyle and Lyle's Golden Syrup's digital activity. This has included conceptual thinking, web design, campaign ideas, designing e-marketing materials, illustrations, and Facebook apps.
The 'We Love Baking' Facebook group was something I helped conceptualise. We managed to get 37,000 baking fans talking in just 3 months. A standout campaign was the cake art competiton 'Cake Britain'. I designed the Facebook site and the logo which was made into an actual cake for an exhibition. Other artist cakes by the likes of Jon Burgerman and Pete Fowler were on show.
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